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Optical Express Blog

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Insights from Optical Express including latest news, treatments and key information.

Over 800 Optical Professionals Give Laser Eye Surgery The Thumbs Up

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A campaign aimed at changing perceptions of laser eye surgery within the optical sector across the UK and Ireland has been overwhelmingly successful – with over 800 optical professionals choosing Optical Express to meet their laser eye surgery needs.

The initiative saw Optical Express launch an open promotion, available to any General Optical Council registered optical professional or student, under which they provided laser eye surgery completely free of charge.

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Optical Express launch ‘Happy New You’ TV Advert

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Optical Express has launched a brand new TV advert for 2014 that asks viewers to take one easy step next year that will change their life for the better – to have laser eye surgery.

The 30 second advert is themed around the New Year tradition of making a resolution for the forthcoming year. It looks to inspire viewers to change their lives by finding the ‘Happy New You’!

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Winning Laser Eye Surgery: Hal Shinnie’s Story

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After the initial trauma of the surgery, which was very quick, but terrifying nonetheless, I soon began to enjoy the instant change to my eyesight.

Despite thinking I was pretty well prepared for the surgery and that I would just breathe deeply and keep calm, when suction was applied to my eyeball through a plastic cup, making my eyesight fade to black my heart rate began to race.

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Can You Help Santa Find The Missing Presents?

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This year we’ve gone out of our way to create one of the most exciting Christmases yet! We’ve launched an interactive and exciting festive campaign called “Santa’s lost his specs!” which will run on the Optical Express Facebook and Twitter pages.

We’re asking you and your friends to help Santa! After a busy day on Christmas Eve, he’s only gone and lost his specs.  Over the course of the day, he has managed to lose lots of presents without noticing because of his poor eye sight.

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Going Under Surgeon’s Laser Was Best Decision

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I have been wearing specs since my teens and the idea that I may never need them again is alien to me, yet that is precisely what seems to be happening – as you read this I am recovering from laser eye surgery and feel confident I can pack away my glasses and contact lenses for good.

Immediately after the operation, even with the slight blurring, I was able to read previously illegible posters several yards away.

And it is getting better by the day. I was warned my eyes would probably stream as I chopped onions once the anaesthetic wore off, but nothing of the sort.

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Children’s Visual Health Book Donated By Leading Eye Care Provider To Every Library In Scotland

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A unique book designed to improve early detection of vision issues in children will be accessible to youngsters across the country when a copy is made available to every library in Scotland during Book Week Scotland (25 Nov – 1 Dec 2013) following a donation from leading eye care provider, Optical Express.

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