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Optical Express Blog

Blog

Insights from Optical Express including latest news, treatments and key information.


Optical Express launch ‘Happy New You’ TV Advert

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Optical Express has launched a brand new TV advert for 2014 that asks viewers to take one easy step next year that will change their life for the better – to have laser eye surgery.

The 30 second advert is themed around the New Year tradition of making a resolution for the forthcoming year. It looks to inspire viewers to change their lives by finding the ‘Happy New You’!

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Children’s Visual Health Book Donated By Leading Eye Care Provider To Every Library In Scotland

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A unique book designed to improve early detection of vision issues in children will be accessible to youngsters across the country when a copy is made available to every library in Scotland during Book Week Scotland (25 Nov – 1 Dec 2013) following a donation from leading eye care provider, Optical Express.

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Free Laser Procedures For The Optical Industry Hits Milestone Number

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Over 500 procedures have been carried out on professional members of the optical sector thanks to a unique campaign aimed at changing perceptions of laser eye surgery within the industry.

Earlier this year market leader Optical Express pledged to treat those working within eye care in the UK at no cost as part of its commitment to promoting the life-changing benefits of the procedure, providing they meet the eligibility parameters and had the procedure carried out in 2013.

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DTGV Study

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Optical Express, German business recently came out on top against the major providers of laser eye surgery in an independent consumer study.

Last summer, DTGV (The German Society for Consumer Studies) carried out a series of customer service tests on Optical Express, Optegra, EuroEyes, CARE Vision, Lasik Germany and Sehkraft Augenzentrum Maus, assessing telephone appointments systems and consultations.

Our clinics in Hamburg, Berlin, Stuttgart and Nuremberg received ‘secret shopper’ telephone calls and visits from members of the DTGV’s professional auditing team, who based their scores upon general customer service and the information and treatment provided during initial consultations. Beating our competitors with an overall score of 93.1% (vs an 84% average).

VIEW THE FULL STUDY


Optical Express Staff To Raise Money For Scottish Poppy Appeal

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Staff at Optical Express in Cameron Toll Shopping Centre will be getting into the fundraising spirit – ahead of Remembrance Sunday – with a coffee and bake sale to raise money for this year’s Scottish Poppy Appeal.

On Saturday 9th November, the team will be whipping up their own homemade sponges and other sweet treats, as well as offering freshly brewed tea and coffee in the store for customers and members of the public who wish to show their support.

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