20 people across the UK & Ireland will be offered life-changing laser eye surgery for free as part of a nationwide campaign to raise awareness of the benefits of the procedure.
During August and September a video pod will visit eight locations across the country – including Belfast, Bristol, Dublin, Dudley, Essex, Glasgow, Kent and White City in London – giving shoppers 20 seconds to record a message explaining why having good vision is so important to them.
Those taking part can choose if they would like to be entered to win free laser eye surgery, or for those who have already had surgery or have perfect vision, a free pair of designer sunglasses. Following the tour the 20 videos in each category with the most views will be selected and the winners contacted.
The life-changing offer is being made by the UK’s number one provider of laser eye surgery, Optical Express.
The popularity of laser eye surgery continues to soar – by 2015 it is estimated there will have been over two million refractive procedures performed in the UK.
The surge in demand is partly due to consumers tiring of the hassle associated with wearing glasses and contact lenses, and laser eye surgery becoming more cost-effective.
A recent survey revealed that 65.4% of people were tired of their glasses and contact lenses, while research also showed that laser eye surgery is the most cost-effective way to correct sight in the long term – saving consumers almost £13,500 over a lifetime.
However, Dr Steve Schallhorn, Chief Medical Director and Chairman of the Optical Express International Medical Advisory Board, said many people were still unaware of the huge strides made in procedures and aftercare in recent years due to advances in technology and training.
“Laser eye surgery has been performed for more than 20 years in the UK and the procedures and technology have come a long way in that time,” he explained.
“Over £350 million has been invested in our technology and clinics worldwide to ensure our surgeons have access to the most advanced technological innovations in laser eye surgery, and that has resulted in procedures becoming faster and safer than ever before.
“From audited clinical outcomes we have seen that over 99% of our patients achieved 20/20 or better vision following laser eye surgery, and that has given us the confidence to be able to now offer prospective customers their money back if for any reason we cannot achieve that standard for them.
“The most common statement made by our patients post-operatively is ‘I wish I had done this years ago’, and we want to be encourage more people of all ages to take advantage of this life-changing treatment.”
The 20/20 vision video pod tour will visit top shopping destinations including Bluewater in Kent, Cabot Circus in Bristol, Braehead in Glasgow, Merry Hill in Dudley, Westfield White City, Lakeside in Essex, Connswater shopping centre in Belfast and Whitewater shopping centre in Dublin.