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Optical Express Support STV Appeal 2013

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Our staff are privileged in that they get the opportunity to see children develop from bright young things into prospering, mature adults, looking after their eye care throughout. Unfortunately, not all children are afforded the same basic privileges as they develop.

In 2011, the STV Appeal brought a shocking statistic to our attention – One in five of Scotland’s children are officially recognised as living in poverty. We firmly believe that this is something that needs to be tackled and is one of the many reasons that we have supported their work over the past two years, through staff fundraising and the donation of our Customer Contact Centre.

Over the course of Wednesday, Thursday and Friday this week, over 100 Optical Express staff will donate their time to take calls from people who wish to donate. The busiest time will be on Friday night as STV screen a live show from their studios in Glasgow. This is in addition to a number of fundraising initiatives from staff including six who cycled the 40 mile journey from Glasgow to Edinburgh.

In its first two years the STV Appeal has raised £3.3 million. This has allowed them to invest in 98 big and small projects across all 32 local authority areas in Scotland, helping over 9,000 children.

Over 200,000 Scottish children need your help in tackling this massive problem. At Optical Express, we want to do our best to ensure that those kids who come to us for their eye tests in future are not being held back by the shackles of poverty.

Please read these facts and consider how you can help:

  • People are considered as living in poverty if they live in households with less than 60% of average household income.
  • A lone parent family with two children (aged between 5 and 14) are defined as living in poverty if they are living on less than £256 per week.
  • A couple with two children (aged between 5 and 14) are defined as living in poverty if they are living on less than £346 a week which averages out at just over £12 a day.
  • 61% of child poverty occurs in households where at least one adult is working showing that child poverty is not simply a consequence of long term unemployment. (Figures from the Department for Work and Pensions‘ Households Below Average Income report)
  • 61% of parents in poverty have had to cut back on food bills and 29% have bought less fresh fruit and vegetables because it’s too expensive. (Save the Children survey, June 2012)
  • 80% of parents in poverty have had to borrow money to pay for essentials such as food and clothes in the past year. (Save the Children survey, June 2012)

To pledge your support to the STV Appeal, call 0300 020 2000 where our staff are awaiting your call! Alternatively, you can visit the ‘donate now’ page on the STV Appeal website.

Follow Optical Express on Twitter for #stvappeal updates from our Customer Contact Centre

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