Following on from the blog post on the 4th March (Daily Mail Apology to Optical Express), Optical Express has received a further apology from The Daily Mail and Mail Online read out in court over inaccurate allegations it had made in a publication early in the year.
More details can be found on buzzfeed here.
Chairman and Chief Executive of Optical Express David Moulsdale said today:
“In getting their story wrong, the Daily Mail caused distress to our employees, our patients and significantly damaged our business. I am pleased that the Daily Mail has taken this action today and apologised for the fact that they got it wrong.
He was also quick to identify the media’s role as being one that must educate and inform, but based on hard fact rather quick assumption:
“I fully support the media’s role in our society to pursue stories that are in the best interests of the public. However, with that also comes a responsibility to make sure that every article is well researched and entirely accurate.
Optical Express is Europe's No.1 provider of laser eye surgery, with Mr. Moulsdale further highlighting that the company could not have got to this landmark without a sustained focus on customer care, clinical outcomes and exceptional aftercare:
“We have treated over 600,000 patients for laser eye surgery in the UK and Ireland alone. This makes us the market leader by a considerable distance. We could not possibly have reached this position if we were not continually delivering outstanding clinical results for our patients and exceeding their expectations.